9. Vulnerable Consumers
DEMSA members must offer equality of service to any person, regardless of their race, creed, sex, disability or nationality.
Members must have in place satisfactory provisions for dealing with vulnerable consumers who may include those who are disabled and/or disadvantaged in some way, for instance consumers with poor literacy skills, including difficulty with reading/writing or understanding basic mathematics, or lack of knowledge about a complex product or service, or whose first language may not be English.
